Case Study: Auto Dealer Cuts Lead Response to 2 Hours
The Challenge: Leads Going Cold Before Anyone Called This dealer group runs six showrooms across three cities, selling two automobile brands with leads coming from the brand website, Facebook and Instagram ads, walk-ins, and listing sites like CarDekho and CarWale. On paper, that's a healthy lead volume — 800 to 1,000 leads a month, more than enough to hit aggressive sales targets if even a reasonable share converted. In practice, most of them were going cold before a salesperson ever picked up the phone. Leads landed in a shared inbox or got forwarded over WhatsApp to whichever branch manager happened to be free at the time, with no consistency in how or when that handoff actually happened. There was no system deciding who should follow up, no record of when a lead came in, and no visibility into how long it sat untouched in someone's message thread. Branch managers were juggling this alongside their regular sales floor responsibilities, which meant lead follow-up competed for attention with whatever was happening in the showroom that day — and it usually lost.
